PRESS RELEASE - Brand Owners to Meet Consumer Data Challenge via 1SYNC-itemMaster Agreement >
In today’s marketplace, consumers control the way they interact with information. An explosion of product information is being sourced digitally—via computers, smartphones, tablets, and other mobile devices. Consumers have technology at their fingertips, and they expect immediate, accurate product data. 97% of people report that online experiences influence their purchase decisions. And nearly 50% of consumers review products on their smartphones while shopping.
The problem: The majority of current digital information is unreliable and incorrect. And more often than not, product information does not come directly from brand-owned sources. Bad digital information erodes consumer trust, which influences every aspect of commerce and all parties across the supply chain.
It’s an issue of data quality:
91% of mobile barcode scans returned incorrect product descriptions
87% of scans returned no image
75% of scans returned no product information at all
38% of consumers would not purchase a product if they did not trust the information displayed about it on their smartphone
The solution: The 1SYNC Product Data Management Platform—which brings together all of your product information and links it to other rich data sets on the web, ensuring accuracy, and providing simple, filtered access and distribution capabilities.
The 1SYNC Product Data Management Platform is specifically designed to enable third parties (trading partners, internet application providers, etc.) to link their product data with consumer relationships, interests, and locations. In this way, the application user receives an insightful answer to their query based on trusted, accurate data. The 1SYNC Product Data Management Platform will drive efficiency, profitability, and competitive edge by giving brand owners, application providers, and retailers the ability to provide consumers the rich data they desire.
Such a platform provides tremendous benefits: