When it comes to product information, technology and consumer trends have created both challenges and opportunities. The challenge is addressing the convergence of online and offline channels, as well as consumers’ unprecedented demands around data quality and accessibility. The opportunities? To drive efficiency, profitability, and competitive edge by giving trading partners the ability to provide consumers the rich data they desire.

The answer to those challenges and opportunities is Product Data Management—the discipline of bringing together all of your product information and linking it to other rich data sets on the web. Product Data Management represents the evolution of data synchronization: the creation of a platform for trusted product data linked to contextual information that lives online, including on social networks.

The Product Data Management technology platform is specifically designed to enable third parties (trading partners, internet application providers, etc.) to connect product data to their consumer’s relationships, interests, and location. In this way, the application user receives an insightful answer to their query based on trusted, accurate data.

Such a platform provides tremendous benefits for brand owners, retailers, application providers, and consumers:

• Brands can ensure the integrity and authenticity of the information that consumers rely on as they find and buy products.
• Retailers can drive customer loyalty by providing rich and seamless experiences both online and off.
• Application providers can focus on delivering innovative features and functionality rather than spending time sourcing the product data that populates their apps.
• Consumers can easily tap into trusted information to guide purchasing decisions.

Learn more about Data Synchronization and the products and services available from 1SYNC™. Then contact us to explore how 1SYNC can accelerate your organization’s success.