GDSN® Initiative

For Lowe’s, the end goal of the data synchronization process is to synchronize 100% of the product data for every item supplied to it by a vendor. Lowe's is focused on ensuring the information received through the data synchronization initiative is accurate and reliable. Lowe’s is executing 98% of all item set-up and maintenance via the Global Data Synchronization Network™ (GDSN®), which makes it the only retailer to rely almost exclusively on the GDSN for new item set-up.

Lowe’s is pleased to announce that it has hit a milestone–On July 25, 2011 it surpassed a cumulative grand total of over one million synchronized GTINs in the Product Content Management (PCM) system.

Lowe’s Data Quality Initiative
Lowe’s is focused on ensuring the information received through the data synchronization initiative is accurate and reliable. The information on the right navigation will help you meet this need.