GDSN® Initiative
Advantage Sales & Marketing LLC (ASM) is a premier North American sales and marketing agency committed to building brand value for its clients and customers.
Advantage Sales and Marketing has been engaged in Global Data Synchronization (GDS) since 2005 and believe that GDSN® facilitates the most efficient way to communicate consistent information between trading partners. It improves productivity and decreases costly errors, improving the supply chain process.
The documents and links on this page will provide guidance about the basic processes used in identifying products, data synchronization, and more.