| Three First Steps to Take Control of Your Product Information by Chris Lemmond |  | It’s all about control. Leading companies are taking control of the hordes of digital information that represent their products’ DNA. This includes the images, descriptions, marketing claims, ingredients, model numbers, features, weights, dimensions, and usage instructions that rattle around in a ma...
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| The Rise of the Smart Shopper, Enabled by Big Data by Ken Sickles | | The numbers coming in from the beginning of the 2011 Holiday Retail season are good news. Overall, sales are up as much as 15% from 2010. However, when you look at the overall growth, there are a couple of channels of growth that are leading the way . Online sales are up between 15-20% over the hol...
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| Building Apps for the Smart Consumer by Ted Dickinson |  | In the information economy, many consumers I’ve spoken to believe that availability and trustworthiness of product data is a more important factor in their purchase decision than the product itself. Whether you believe them or not , 97% of consumers say that they are influenced by online information...
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